The Opium Group brings its signature brand of South Beach-style "joie de vivre" to Las Vegas when Miami’s chicest hotspot, Privé, and the legendary Living Room open in the Planet Hollywood Resort & Casino this December. Coined "Hollywood's Miami playground" for its exclusive atmosphere and celebrity appeal, Tinseltown's brightest lights, from Pamela Anderson, Matt Damon, and Jessica Simpson, to Leonard DiCaprio, Eva Longoria, and Cameron Diaz, have partied at Privé. Privé Las Vegas will be no different, bringing design, decadence, glamour and over-the-top opulence to the Las Vegas Strip. Featuring 12,000 square feet of luxuriously appointed design elements created by renown designer Francois Frossard, Privé mixes the ethereal whimsy of South Beach with dramatic whiskey a go-go elements that are quintessentially Vegas. In addition to a distinct atmosphere, guests can expect surprise performances, celebrity guests and world-class service.
